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Zynga is certainly a star candidate for |
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Released on Wednesday, August 31, 2011, 8:00 AM ET
Pittsburgh, PA (SpeculatingStocks) - It is being reported that Zynga has decided to delay its IPO until November at the earliest. Zynga, the social game maker, was expected to IPO in September.
Zynga may have acquired a nervous hand after seeing the IPO market cool in late July and August after an extremely hot IPO market in May and June. Social media stocks have also cooled off.
Zynga is certainly a star candidate for an IPO when it finally does begin to run with the big dogs. Their CEO Marc Pincus has appeared alongside Steve Jobs in the past, presenting games for Apple products. Their games have taken over Facebook with titles such as FarmVille, CityVille and Mafia Wars.
Zynga is hoping to raise $1.5 - $2 billion in its IPO. At one point, Zynga even stated that they wanted an IPO "as soon as is practicable."
Zynga's model is based on getting people addicted to their games and then selling virtual goods within the games. Zynga is doing a great job at both.
It would not be surprising to see Zynga rival the valuation of Electronic Arts (ERTS) by the end of 2012. Zynga is latched onto a big trend in gaming and they understand the market for games on Facebook.
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