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ZUMZ is adept at social networking |
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Released on Friday, September 2, 2011, 8:00 AM ET
Pittsburgh, PA (SpeculatingStocks) - Zumiez is peaking our interest right now with ZUMZ shares trading around $18.00, near its 52-week low of $16.00 and a 52-week high of $33.12. This is a company that is not doing bad at all, but is suffering due to the market and possible recessionary economic future.
Second quarter net sales for ZUMZ came in at $112.2 million, up 14.9% from $97.7 million in net sales in Q22010. The company for all intents and purposes, met sales estimates.
Net income for the second quarter was $2.6 million compared to a net loss of $1.2 million in the second quarter of 2010. Zumiez is doing a great job considering the economic climate.
Zumiez does a great job social networking with its customers on facebook. Their demographic interacts a great deal on facebook and ZUMZ is taking advantage of this.
Zumiez.com is having a banner year in terms of reach and traffic and we believe that part of this can be attributed to their adeptness at social networking their brand and products.
ZUMZ looks undervalued at its current trading price around $18.00. The company had cash and marketable securities of $131.9 million as of July 30th, 2011, is growing revenue and profitable. ZUMZ looks cheap at market cap of only around $560 million.
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