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LNKD has found greater success then Facebook in monetizing its user base |
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Released on Wednesday, August 8, 2012, 5:15 AM ET
Pittsburgh, PA (SpeculatingStocks) - LinkedIn Corp. (NYSE:LNKD) is winning the hearts and minds of investors as it has been a steady ship and able to monetize its user base of professionals. Investors are starting to realize that it is easier to monetize a professional / career minded user base than a friend based user platform like Facebook.
Facebook.com has over 16 times the reach compared to LinkedIn.com. Facebook last quarter reported revenue of $1.18 billion while LinkedIn generated revenue last quarter of $188 million. Facebook has 16 times the traffic, but only around 6 times the revenue of LinkedIn.
LinkedIn has created all sorts of products that help professionals connect with other professionals and partnerships as well as jobs, so the site is extremely useful to the professional's crowd. It is not just entertainment, but serves a significant purpose.
LNKD is being rewarded with a strong valuation of around $11 billion. It is because LinkedIn is proving their model and growing rapidly. LNKD was founded by 45 year old Reid Hoffman and has strong management through and through with Jeff Weiner as it's CEO, a former executive at Yahoo! Inc.
LNKD has rebounded from a low of below $60 last November to currently trade at $106.70, nearing a new 52-week high at $120.63.
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